un_
design

un_design® is the design portfolio of Daniel Connal

About Me

I'm Daniel — a passionate end-to-end product designer with an entrepreneurial mindset.

I combine big-picture vision with detail-oriented execution to deliver innovative, impactful solutions.

Let's connect

Selected Work

(5)

Spring Rebrand

Brand & Visual Design

/23

Spring Quote Process

Product Design

/22

Spring Trade-In Checkout

Strategy Product design

/23

Spring Subscribe

Strategy Product design

/23

Lucozade Sport

UX/UI

/18

Merchant's Heart

UX/UI

/19

Hot Since 82

Visual Design

/11

Why un_design

The 'un_' in un_design reflects my uncommon and unbound approach to user-centric design. It represents a willingness to challenge assumptions, think unconventionally, and remain unwavering in my pursuit of solutions that deliver genuine value and exceptional experiences. My diverse background in visual & product design leadership, lean strategy & entrepreneurship uniquely positions me for this approach.

How I craft experiences that drive results

Empathise

I become the user's advocate, immersing myself in their experience to understand their challenges and motivations at the deepest level.

Define

Thinking outside the box is my forte. I explore a wide range of solutions, from bold concepts to refined iterations.

Craft

I meticulously transform concepts into beautiful interfaces that are both visually striking and effortlessly intuitive.

Evolve

Data is my guide. I analyse, test, and refine the product to ensure continuous improvement and a stellar user experience.

Empathise

I become the user's advocate, immersing myself in their experience to understand their challenges and motivations at the deepest level.

Define

Thinking outside the box is my forte. I explore a wide range of solutions, from bold concepts to refined iterations.

Craft

I meticulously transform concepts into beautiful interfaces that are both visually striking and effortlessly intuitive.

Evolve

Data is my guide. I analyse, test, and refine the product to ensure continuous improvement and a stellar user experience.

Empathise

I dive deep into the user's world, uncovering their needs, pain points, and motivations to ensure the design delivers true value.

Ideate

Thinking outside the box is my forte. I explore a wide range of solutions, from bold concepts to refined iterations

Craft

I meticulously transform big picture concepts into beautiful, detail-oriented interfaces that are both visually striking and effortlessly intuitive.

Evolve

Data is my guide. I analyse, test, and refine the product to ensure continuous improvement and a stellar user experience.

Empathise

I become the user's advocate, immersing myself in their experience to understand their challenges and motivations at the deepest level.

Define

Thinking outside the box is my forte. I explore a wide range of solutions, from bold concepts to refined iterations.

Craft

I meticulously transform concepts into beautiful interfaces that are both visually striking and effortlessly intuitive.

Evolve

Data is my guide. I analyse, test, and refine the product to ensure continuous improvement and a stellar user experience.

Experience

13+ years of experience working with startups, brands, and agencies. Currently working as a design partner to empower small businesses solve problems through beautiful design and experiences.

un_design

Design Lead

2023 – Present

un_design

Design Lead

2023 – Present

Spring

Head of Design

2020 – 2024

Spring

Head of Design

2020 – 2024

Lucozade Ribena Suntory

Senior Product Designer

2018 – 2020

Lucozade Ribena Suntory

Senior Product Designer

2018 – 2020

Pancentric Digital

Senior Product Designer

2018

Pancentric Digital

Senior Product Designer

2018

Rufus Leonard

Senior Product Designer

2018

Rufus Leonard

Senior Product Designer

2018

Havas

Senior Product Designer

2018

Havas

Senior Product Designer

2018

Download CV

Off the Clock

When I'm not designing, I'm happiest outdoors, staying active, and absorbing a great book or podcast. Running, cycling, and kitesurfing are my go-to ways to unwind and challenge myself.