The Solution
The new identity needed to be bold, progressive, and aspirational—designed to appeal to a younger, digital-first audience drawn to innovative brands.
Key Design Decisions:
Logo & Identity – The new logomark subtly incorporated an ‘S’ for Spring while resembling a coiled spring. This abstraction allowed for dynamic animations, creating a visual system that adapted across branding materials.
Colour & Typography – A high-energy colour palette was refined to ensure strong contrast and accessibility, paired with sleek, modern typography that reinforced a tech-forward, trustworthy image.
More Mature & Credible Branding – We moved away from playful, childlike colours and illustrations to create a more refined and modern aesthetic, ensuring the brand resonated with the right audience.
Scalable Brand System – The design system enabled seamless expansion across digital and physical touchpoints, ensuring Spring Post felt like a natural extension of the brand.
The Impact
Post-rebrand, we conducted user surveys and focus groups:
📈 92% of participants found the new branding more trustworthy.
📈 78% felt the rebrand enhanced Spring's perceived value and innovation.
📈 54% were more likely to use Spring following the rebrand.
Key Business Metrics:
📈 38% increase in website conversion rates, influenced by the rebrand, the Spring Post launch, and a new targeted marketing push.
📈 29% boost in brand recognition, evidenced by increased social media engagement.
This transformation positioned Spring as a leader in sustainable tech, making it more credible, engaging, and scalable for future growth.
