Opvia
Opvia
/24
Problem
Billions in profits are lost to unfair payouts because enterprises have no clear way to track sales activity from partners.
Imagine Amazon Web Services (AWS) relying on partners like Netflix to promote its cloud solutions. Netflix’s engineers might recommend AWS in industry talks or business meetings, but AWS has no clear way to track or verify this influence. Without a transparent system, commissions are often disputed, sales influence is overstated, and valuable partnerships suffer.
Opvia, an early-stage SaaS startup, set out to break this cycle of lost revenue and disputes by creating a platform that would bring clarity and fairness to partner sales attribution, but with a limited budget, they needed a fully designed platform in just three weeks to present to potential customers and secure buy-in before approaching investors. Plus a logo and lean visual identity to go with it.
Problem
Billions in profits are lost to unfair payouts because enterprises have no clear way to track sales activity from partners.
Imagine Amazon Web Services (AWS) relying on partners like Netflix to promote its cloud solutions. Netflix’s engineers might recommend AWS in industry talks or business meetings, but AWS has no clear way to track or verify this influence. Without a transparent system, commissions are often disputed, sales influence is overstated, and valuable partnerships suffer.
Opvia, an early-stage SaaS startup, set out to break this cycle of lost revenue and disputes by creating a platform that would bring clarity and fairness to partner sales attribution, but with a limited budget, they needed a fully designed platform in just three weeks to present to potential customers and secure buy-in before approaching investors. Plus a logo and lean visual identity to go with it.
Problem
Billions in profits are lost to unfair payouts because enterprises have no clear way to track sales activity from partners.
Imagine Amazon Web Services (AWS) relying on partners like Netflix to promote its cloud solutions. Netflix’s engineers might recommend AWS in industry talks or business meetings, but AWS has no clear way to track or verify this influence. Without a transparent system, commissions are often disputed, sales influence is overstated, and valuable partnerships suffer.
Opvia, an early-stage SaaS startup, set out to break this cycle of lost revenue and disputes by creating a platform that would bring clarity and fairness to partner sales attribution, but with a limited budget, they needed a fully designed platform in just three weeks to present to potential customers and secure buy-in before approaching investors. Plus a logo and lean visual identity to go with it.
Problem
Billions in profits are lost to unfair payouts because enterprises have no clear way to track sales activity from partners.
Imagine Amazon Web Services (AWS) relying on partners like Netflix to promote its cloud solutions. Netflix’s engineers might recommend AWS in industry talks or business meetings, but AWS has no clear way to track or verify this influence. Without a transparent system, commissions are often disputed, sales influence is overstated, and valuable partnerships suffer.
Opvia, an early-stage SaaS startup, set out to break this cycle of lost revenue and disputes by creating a platform that would bring clarity and fairness to partner sales attribution, but with a limited budget, they needed a fully designed platform in just three weeks to present to potential customers and secure buy-in before approaching investors. Plus a logo and lean visual identity to go with it.
Client:
Opvia
Client:
Opvia
My Role:
Product Designer
My Role:
Product Designer
Year:
2024
Year:
2024
Service Provided:
Product Design, Visual Identity
Service Provided:
Product Design, Visual Identity
Solution
I had a plan.
I would start with planning the overall information architecture and some low-fi wireframes for key screens to get going and review with the client. Then, I’d refine wireframes into high-fidelity UI designs before developing four requested interactive prototypes, two for Vendors, two for Partners, to showcase all functionality.
But that plan quickly hit roadblocks.
The founder shared a detailed 30-page PDF outlining his vision. While it demonstrated ambition and thorough thinking, it was written from a non-technical perspective and lacked a user-centred lens, which made it difficult to translate directly into a product.
So it took time to unpack the material, clarify the underlying needs, and reframe the direction in a way that was grounded in user value and product feasibility.
On top of that, the agency had already committed to delivering a full-featured product rather than starting with an MVP. There hadn’t been much room for research or a proper discovery phase — it quickly became a fast-paced delivery effort under tight timelines.
(After this project was finished, I documented a structured discovery process to ensure future projects started with a clear problem definition and phased execution.)
The app posed its own set of design challenges. It needed to house a large amount of sales information, which required careful consideration to avoid clutter. So my focus was on creating clear, intuitive layouts that made it easy for users to log and verify interactions efficiently.
With the deadline looming, I had to move fast. I streamlined workflows, prioritised the most important features, and delivered the prototypes on time while ensuring usability, all while also writing the entire copy within the prototypes. Every piece of text had to flow seamlessly, making sure that data, company names, and interactions made sense in context for the clickable prototypes.
All of this was alongside creating an impactful logo and a lean, foundational visual identity to support the brand.
Solution
I had a plan.
I would start with planning the overall information architecture and some low-fi wireframes for key screens to get going and review with the client. Then, I’d refine wireframes into high-fidelity UI designs before developing four requested interactive prototypes, two for Vendors, two for Partners, to showcase all functionality.
But that plan quickly hit roadblocks.
The founder shared a detailed 30-page PDF outlining his vision. While it demonstrated ambition and thorough thinking, it was written from a non-technical perspective and lacked a user-centred lens, which made it difficult to translate directly into a product.
So it took time to unpack the material, clarify the underlying needs, and reframe the direction in a way that was grounded in user value and product feasibility.
On top of that, the agency had already committed to delivering a full-featured product rather than starting with an MVP. There hadn’t been much room for research or a proper discovery phase — it quickly became a fast-paced delivery effort under tight timelines.
(After this project was finished, I documented a structured discovery process to ensure future projects started with a clear problem definition and phased execution.)
The app posed its own set of design challenges. It needed to house a large amount of sales information, which required careful consideration to avoid clutter. So my focus was on creating clear, intuitive layouts that made it easy for users to log and verify interactions efficiently.
With the deadline looming, I had to move fast. I streamlined workflows, prioritised the most important features, and delivered the prototypes on time while ensuring usability, all while also writing the entire copy within the prototypes. Every piece of text had to flow seamlessly, making sure that data, company names, and interactions made sense in context for the clickable prototypes.
All of this was alongside creating an impactful logo and a lean, foundational visual identity to support the brand.
Solution
I had a plan.
I would start with planning the overall information architecture and some low-fi wireframes for key screens to get going and review with the client. Then, I’d refine wireframes into high-fidelity UI designs before developing four requested interactive prototypes, two for Vendors, two for Partners, to showcase all functionality.
But that plan quickly hit roadblocks.
The founder shared a detailed 30-page PDF outlining his vision. While it demonstrated ambition and thorough thinking, it was written from a non-technical perspective and lacked a user-centred lens, which made it difficult to translate directly into a product.
So it took time to unpack the material, clarify the underlying needs, and reframe the direction in a way that was grounded in user value and product feasibility.
On top of that, the agency had already committed to delivering a full-featured product rather than starting with an MVP. There hadn’t been much room for research or a proper discovery phase — it quickly became a fast-paced delivery effort under tight timelines.
(After this project was finished, I documented a structured discovery process to ensure future projects started with a clear problem definition and phased execution.)
The app posed its own set of design challenges. It needed to house a large amount of sales information, which required careful consideration to avoid clutter. So my focus was on creating clear, intuitive layouts that made it easy for users to log and verify interactions efficiently.
With the deadline looming, I had to move fast. I streamlined workflows, prioritised the most important features, and delivered the prototypes on time while ensuring usability, all while also writing the entire copy within the prototypes. Every piece of text had to flow seamlessly, making sure that data, company names, and interactions made sense in context for the clickable prototypes.
All of this was alongside creating an impactful logo and a lean, foundational visual identity to support the brand.
Solution
I had a plan.
I would start with planning the overall information architecture and some low-fi wireframes for key screens to get going and review with the client. Then, I’d refine wireframes into high-fidelity UI designs before developing four requested interactive prototypes, two for Vendors, two for Partners, to showcase all functionality.
But that plan quickly hit roadblocks.
The founder shared a detailed 30-page PDF outlining his vision. While it demonstrated ambition and thorough thinking, it was written from a non-technical perspective and lacked a user-centred lens, which made it difficult to translate directly into a product.
So it took time to unpack the material, clarify the underlying needs, and reframe the direction in a way that was grounded in user value and product feasibility.
On top of that, the agency had already committed to delivering a full-featured product rather than starting with an MVP. There hadn’t been much room for research or a proper discovery phase — it quickly became a fast-paced delivery effort under tight timelines.
(After this project was finished, I documented a structured discovery process to ensure future projects started with a clear problem definition and phased execution.)
The app posed its own set of design challenges. It needed to house a large amount of sales information, which required careful consideration to avoid clutter. So my focus was on creating clear, intuitive layouts that made it easy for users to log and verify interactions efficiently.
With the deadline looming, I had to move fast. I streamlined workflows, prioritised the most important features, and delivered the prototypes on time while ensuring usability, all while also writing the entire copy within the prototypes. Every piece of text had to flow seamlessly, making sure that data, company names, and interactions made sense in context for the clickable prototypes.
All of this was alongside creating an impactful logo and a lean, foundational visual identity to support the brand.
Impact
Despite the challenges and quick turn around, Opvia received 4x prototypes for two user types that addressed their core pain point in B2B sales partnerships.
More importantly, the lessons learned from my first project at this agency shaped a more efficient approach to product discovery for all our future projects.
Impact
Despite the challenges and quick turn around, Opvia received 4x prototypes for two user types that addressed their core pain point in B2B sales partnerships.
More importantly, the lessons learned from my first project at this agency shaped a more efficient approach to product discovery for all our future projects.
Impact
Despite the challenges and quick turn around, Opvia received 4x prototypes for two user types that addressed their core pain point in B2B sales partnerships.
More importantly, the lessons learned from my first project at this agency shaped a more efficient approach to product discovery for all our future projects.
Impact
Despite the challenges and quick turn around, Opvia received 4x prototypes for two user types that addressed their core pain point in B2B sales partnerships.
More importantly, the lessons learned from my first project at this agency shaped a more efficient approach to product discovery for all our future projects.
